Understanding the customer’s demand and need is the basic priority of any car maker to be successful in a market like India where most buyers look for cost-effective, less maintained vehicles. In other words, the Vehicle should be pocket-friendly and have to include some advanced technology and gadgets as well. However, the major reasons automaker fails are due to overpricing the vehicle and providing some unnecessary technology that customers won’t use. In the end, this could result in low sales, less demand, and failure of the vehicle. To put some light on it we have put together top cars that were killed In India by bad pricing: –

  • Nissan Kicks

One of the potential vehicles from the Japanese automaker is Nissan Kicks. It was launched back in 2019 with the segment’s most powerful turbo engine to date. It rivals with Hyundai Creta, Skoda Kushaq, Kia Seltos and Volkswagen Taigun. Although, the SUV is decently priced due to fewer features offered within it most buyers think of it as a waste of money. Although, back when it was launched it was featured-packed in a later few years brand hasn’t launched a much-updated version of Kick’s.

top cars killed due to bad pricing

Even worse was that Nissan wasn’t the brand that build these expensive cars, which make buyers even more scared. Back last year Nissan update Kicks but that wasn’t also preferred by buyers as it was again costly in buyers’ minds which makes it a failure for the brand.

  • Honda Civic

Moving on to the most desirable and popular car Honda Civic. The previous generation of civic was most loved and very attractive to most auto enthusiasts for its design elements and top-notch interior. However, Honda Civic was every teenager’s dream car back in the day.

Although, after 6 years Honda introduced the new generation Civic recently in the Indian market with the same low ground clearance, aggressive front nose, and futuristic styling this time around it was very costly. It was only offered in diesel powertrain which makes less power and doesn’t feel good while driving. Although, with loaded features, the prices went past Rs 20 lakhs which doesn’t like by many buyers. Although, in 2020 due to a shutdown plant in Greater Noida Honda decided to discontinue Honda Civic in India.

  • Honda Jazz first generation

Honda’s first vehicle was introduced back in the 2000s City. At the time of launch, Honda City’s first generation gains the market segment share with top-notch looks and performance. Although, after that brand has entered a premium hatchback segment with Honda Jazz, which go up against the likes of the Hyundai I20.

top cars killed due to bad pricing

That being said, Honda Jazz has priced a little premium to Hyundai I20 and has a low feature compare dot I20. While the service cost is even higher than Hyundai I20 which makes things even worse. As a result, Jazz goes into low demand, and now has very low sales it could be discontinued in India in the future.

  • Honda Accord

Like the Honda, Civic Accord was also a very popular Sedan with a powerful engine and best in class features and space. It did well against its rival with lower costs and features. The biggest reason Accord be a popular car was not because of its sheer design but for its powerful engine.

top cars killed due to bad pricing
top cars killed due to bad pricing

The first generation did offer two engine options 3.2 V6 and 2.4 IVTEC petrol engine. Fast-forwarding to 2016 Honda reintroduced accord in its CBU units with a hybrid powertrain, resulting in much more expensive than its rival, along with low sales and demand. Due to which it is now discontinued in India.

  • Toyota Yaris

Now talk about another Japanese manufacture who gets failed in the C-compact Sedan segment in the Indian market. Toyota Yaris is the most selling Sedan from the Japanese manufacturer Toyota in global markets, but it didn’t make its space in India. Toyota Yaris was not a nonsense car but was a very reliable sedan in India as compared to Ciaz.

top cars killed due to bad pricing

Moreover, it didn’t put any traits in the C-segment sedan in the Indian market. Well, taking up to segment kings like Honda City, Maruti Ciaz, and Hyundai Verna, Yaris has not a single chance to have its own space or market share. More so, Toyota did cost Yaris over its competition as well. As a result, they have recently discontinued Yaris from the Indian market and planning to launch a rebadged version of Ciaz named Belta in India soon.

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also read – Top 10 Most affordable Diesel automatic cars In India