Yet again Royal Enfield classic 350 is the most sold bike from the brand, and cumulatively selling over 35,000 units in July 2021.
- Royal Enfield classic 350 finished last month with 16,890 units and once again becomes most sold bike from brand
- Second position held by last year launch meteor 350 with 8,777 units
- Shocking last position is taken by 650Twins with just dispatching 811 units
Royal Enfield last month finished at seventh position in overall two-wheeler manufacturer monthly sales. The brand dispatched 39,290 units in July 2021 as against 37,925 units sold in the same month last year, resulting in a positive sales growth of 3.6 percent on a YoY basis. While talking about the market share, royal Enfield stood at 3.13% for July 2021 against 2.96% twelve months back getting 0.17 percent growth on market share. Although, Classic 350 once again continues to be a top seller for the brand and most popular premium 350 bike in the Indian market.
|Model||July 2021 units|
|Bullet Electra twin spark||2949|
|Int. and GT 650||811|
Royal Enfield classic 350 dispatched 16,890 units in July 2021 against 25,534 units sold in July 2020 getting a 34 percent negative sales growth compared on a YoY basis. It helps the brand to maintain its leading position in the 350cc segment and a new generation of classic 350 is due and coming soon in September with visual updates and a new powertrain. The New generation classic 350 makes its global debut on 27th August 2021. The cruiser bike Meteor 350 finished at second position with 8,777 units sold in July 2021. Although there is no year-on-year comparison as it was just launched last year replacing Thunderbird in India.
The third position is taken by Bullet 350 with dispatching 7,133 units last month against 7,112 units sold in July 2020 resulting in a minor increment. Bullet Electra twins park positioned at fourth with 2,949 units last year against 3,742 units in the corresponding month getting 21 percent negative growth. The highest sales growth was seen on Himalaya, selling 2,730 units against just 479 units in July 2020 getting a massive 470 percent positive sales growth on a YoY basis. The shocking combined sales of Interceptor 650 and continental GT650 stand at 811 units against 1058 units getting 23% sales degrowth.