Norton British Motorcycle brand coming back in the Indian market, and currently owned by TVS motor company.

  • Norton motorcycles coming back in India
  • Norton applied for trademark names in India last year – Commando, Atlas, Manx, and Fastback
  • Currently, biggest bike from TVS brand is Apache RR 310

Last year in April, during the health crisis TVS company has acquired the British Motorcycle brand Norton. As per reports, TVS is coming back with Norton premium bikes and launching them In the Indian market. Although there are no clear timelines for the launch, it is confirmed that Norton is coming back to India. The manufacturer supplied the retro-theme bikes from Mid-range to high-range capacity bikes ranging from 600cc to 1200cc. this makes it the direct competitor for Brands like Royal Enfield, which is planning to expand its line-up from 350cc to 650cc bikes.

Norton coming back in the Indian market
Norton Commando

Norton last year applied for trademark names in India and currently holds the trademark for, Norton Commando, Norton Atlas, Norton Manx, and Norton fastback. TVS isn’t the only Indian company that is acquiring the premium bikes brand in other countries, Hero MotoCorp also partnered with Harley Davidson and will be handling its operations from India. While Bajaj Auto also isn’t behind, the company also filed for a trademark name for Excelsior-Henderson, a non-operational US-based motorcycle brand, last year.  

Norton coming back in the Indian market
TVS owned Norton

With premium brand Norton, TVS hopes to make its way in the premium bikes segment in India. However, Royal Enfield currently the king in the premium space, and let’s see if TVS can manage to penetrate from that. Currently, the TVS brand’s biggest motorcycle is Apache RR 310, which was co-developed with BMW and shares the underpinnings with BMW G310 R and G310 GS. Apache RR 310 comes powered by a 312.2 cc single-cylinder liquid-cooled motor, which belts out 34 PS of maximum power and 27.3 Nm of peak torque. The engine paired with a 6-speed sequential gearbox system. AS per reports, TVS could launch adventure bikes based on Apache RR 310.

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