Nissan Datsun brand was resurrected after nearly 3 decades in January 2014 in India and production has been reportedly stop due to low demand and sales in the Indian market today.

Nissan Motor India is reportedly discontinuing its low-cost sub-brand Datsun last month from the domestic market. In July 2013 the Datsun brand was resurrected after nearly 3 decades of absence targeting emerging and the affordable market in India. Relaunch in January 2014 in New Delhi Datsun introduced go entry-level hatchback which went on sale in the early parts of 2014.

Datsun India Stop production

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The Japanese brand expanded its wings to Indonesia Russia India Nepal South Africa in 2014 before entering other countries in 2016. The Datsun Go was manufactured not only in India at the Renault Nissan alliance plant but also in Indonesia and based on Nissan V architecture as the hatchback Micra.

Datsun India Stop production

The Datsun Go+ MPV upon the launched in September 2013 as the most affordable MPV in India while the Redi Go concept was showcased in early 2014 at the Auto Expo. The entry-level crossover was available since the middle of 2015 and was made locally. In November 2019 Datsun stop its operation in Indonesia and quit Russia the following year finally it quit its operations in India as well.

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It must be noted that Nissan hasn’t officially announced the exit of Datsun from India and none of its models have been removed from the official website. While over the last 7 years the sub-brand produced 4,70,000 vehicles across the globe and accounted for 2% of Nissan’s total sales in 2016. A spokesperson from the Nissan however confirmed that the departure of Datsun has been done for the Indian market when it was asked in the interview taken by Economic Times.

Datsun India Stop production
Datsun India Stop production

He said Datsun models’ production has been spotted as the part of nation’s global transformation strategy increased focus has been shifted to the core models and segments that benefit consumers. Over the last, few are market has seen the arrival of SUVs and mid-size segments and preference has certainly moved from hatchbacks to SUVs.

Now that’s a Japanese car manufacturing brand becomes the 3rd brand to exit India following General Motors and Ford Motor Company in recent years and it reflects on the low sales numbers over the last few months. That’s and owners are assured of after-sales support spare parts warranty availability across the brand’s nationwide dealerships.