Maruti Suzuki turns 39 this year in February, what does it take to become the largest manufacturer in India? what does it takes to make a vehicle from the start till now to ruling Indian’s roads? well as per the country’s First manufacturer introduced by the Indian government, the only answer is Maruti Suzuki. The company is the first choice of every Indian customer while thinking of buying a new car. Let’s see how Maruti achieve this legendary tag on its name. 

1981 – The year when the legend has born MARUTI UDYOG LTD. After independence when the government was regaining people’s trust and independent life in the country, but no one was spending on automobiles. Brands like Hindustan motors and premier were trying their best and at that time were also gaining a good amount of success in doing so, but they didn’t knew that a new brand was in creation and was going to enter with a storm which would change people’s thinking about the automobile industry. The big contribution to the establishment of Maruti Udyog limited goes to the government of India and especially Sanjay Gandhi who played a huge role in doing so.

1982 – Maruti Udyog partners with Suzuki motor corporation

In just one year of establishment Maruti Udyog limited merged with Japanese car automobile company Suzuki. The same year company also set up a production plant in Gurgaon Haryana, and made a deal about right to import 40,000 fully built Suzuki cars in coming two years from japan to India, and after importing it a condition of using 33% of home-manufactured products only.

1983 – Maruti 800 

In the year Maruti Suzuki launched their company’s most selling car MARUTI 800 which created a big stir in the Indian automobile markets and just changed everything. Maruti 800 which was launched with an 800cc engine 4-speed transmission 5-door hatchback was becoming an instant hit in markets. But on that same year with Maruti 800, Indian cinema’s most iconic “kidnapping vehicle” Maruti omni van was also launched by Maruti Suzuki with same engine specifications as 800.

1985 – Off roader beast launch

There is no doubt about the OG off roader beast Maruti Suzuki gypsy which was launched with a 1.0 litre engine with soft and hard top. Gypsy also became immediate hit following the footsteps of its predecessors but mostly in off-roader arena and for car enthusiasts. It was based on Suzuki jimny.

1986 – 1,00,000 milestones

Till this year Maruti Suzuki was totally dominating the Indian market with their vehicle launches and hitting market hard with it, in just 2 years of time and partnership Maruti Suzuki reached 1,00,000 sales milestone, solely ruling the Indian automobile market. In the same year Maruti Suzuki exported 500 vehicles to foreign countries and the company also launched a new generation of 800.  

1989 – Indian first sedan with 1.0litre engine

 Maruti 1000 was the first sedan launched by Maruti Suzuki in India with excellent off-roading capabilities, and powered by 1.0 litre petrol engine.

In coming years Maruti Suzuki launches many cars :-

  1. Maruti Suzuki zen 1993
  2. Maruti Suzuki esteem 1994
  3. Wagno R and Baleno altura 1999
  4. Alto 2001

By year 1994 Maruti Suzuki reached another milestone of selling 10,00,000 vehicles, and also started another production plant with manufacturing capacity of 2,00,000 units annually.

In next few years Maruti Suzuki launched India’s first diesel vehicle Zen D, which was powered by 1.5 litre engine.

2004 – Another record braking vehicle launch

 Maruti Suzuki Alto which was launched with a 1.0 litre petrol engine in just few years of launch took over Maruti Suzuki 800 record and ruled Indian market for next 15 years after which this record was broken by another Maruti car – The Maruti Suzuki desire in 2019.

2007 – premium vehicle SX4 launch

SX4 launched and became another instant hit for Maruti following the legacy of the company in Indian market, the reason being the looks and stylish interior, which was powered by a 1.6 litre VVT DOHC petrol engine producing 104bhp of power and 145 Nm torque, but with the arriving of diesel engine in market SX4 started losing its market grip and then tried to take back that top position by introducing SX4 diesel variant which was powered by 1.3litre DDis diesel engine producing 88hp and 200 Nm of a torque, but at that time it became too late to make a big come back and after few years in 2014 Maruti Suzuki discontinued SX4

2015 – Nexa

By introducing new exclusive platform for introducing and selling their premium vehicle through nexa Maruti tried to take grip on premium vehicle market in India but Maruti Suzuki got the same fate as their previous car Kizashi. Maruti Suzuki failed to attract customers by nexa, at Nexa platform Maruti introduced vehicle like Baleno, S-cross, Ignis, ciaz, XL-6.

2016 – compact SUV

In this year Maruti Suzuki launch their first compact SUV in the trending era of Compact SUVs, the car carried the name from the grand Vitara and so was named Vitara Brezza. Initially it was launched with 1.3 litre D13A 4-cylinder turbo diesel engine which produce 89hp and 200Nm peak torque that was mated with a 5-speed manual gearbox with an ARAI certified mileage of 24.3kmpl. Vitara Brezza was the best in the segment in comparison by mileage and that’s enough for company to attract Indian buyers because you know the tag line “kitna deti hai”. Maruti sells Brezza with a starting price of Rs6.99 lakh which makes it even more attractive for buyers to reach out, and as expected sales goes rise steeply after the launch.

2020 – BS6 era and COVID-19

With the latest BS6 emission norms Maruti has to discontinued all their diesel variants across offerings. Thus, now Maruti Indian line up of cars have only petrol and CNC variants in offering, But expect that company’s popularity didn’t scratched a bit, even today  many buyers looks towards Maruti for their launch, due to their cost-effective vehicle and high mileage which attracts buyers the most. But the big question comes about their safety in their offering vehicles because very few of their offering crosses 3-star rating of NCAP test. Is this how company making very cost-effective vehicle taking byers life’s at risk?

What are your thoughts on this ? Can Maruti continue like this or the company’s needs improvement to regain its throne?